They Invented a Brand-New AI Product — and This Commercial — in 90 Minutes

In this clip, workshop participants unveil a 30-second commercial for a product they invented from scratch: an AI-powered companion that helps you understand exactly what your plant needs to grow.

What makes this remarkable isn’t just the idea — it’s how it came to life. In 90 minutes, participants conceptualized the product, shaped the narrative, and produced a finished commercial using a range of AI tools they learned on the spot. No prior setup. No creative team. Just hands on keyboard.

This is what happens when people stop talking about AI in the abstract and start using it strategically. These live, hands-on builds are a core part of every workshop because the lightbulb moments matter. Once participants experience what’s possible firsthand, they lean in — and their thinking about speed, creativity, and execution fundamentally changes.